CIVICS FOR THE CULTURE SERIES
Fair Fight Action’s Civics for the Culture is a dynamic web series designed to educate and empower communities of color through culturally relevant, engaging civic education. Blending pop culture, politics, and humor, the series breaks down complex topics like voting rights, redistricting, and civic engagement into accessible, shareable content. The campaign aimed to energize a new generation of informed voters and advocates by meeting them where they are—online and in culture. THE SERIES RAN FOR FOUR SEASONS AND EVEN HAD A PANEL AND VIEWING AT SXSW IN 2024.
civics for the culture: season 4
fairfight generations strong video
After the election in November of 2020, it was clear that Georgia would have a runoff election for both of it’s senate seats. fairfight asked us to come up with a campaign to inspire younger voters to vote in the January 2021 runoff election. we engaged four local artists from the atlanta community to create a mural about voter suppression and other issues directly connected to the election. We spent seven days in a warehouse facing the “freezing” temperatures of Georgia in december in order to capture the artists completing the mural. The campaign also consisted of interviews with the artists about their contribution as well as stacey abrams in an interview with renee montgomery.
