The Georgia Department of Public Health’s “I Am” COVID-19 Vaccine Campaign was a powerful, community-focused initiative aimed at increasing vaccine confidence and uptake across the state. Centered around personal stories and affirmations, the campaign featured everyday Georgians—from healthcare workers to faith leaders—sharing why they chose to get vaccinated. By highlighting individual identities and collective responsibility through statements like “I am protected,” “I am informed,” and “I am doing my part,” the campaign fostered trust, addressed vaccine hesitancy, and promoted public health in a relatable, human-centered way. the campaign included everything from a broadcast commercial, social media campaign, billboards, bus stop posters, and more in english and spanish.

“i am” campaign olympic & superbowl commercial

social examples

print samples